You might be interested in/in need of a new concept which I’m labelling the ‘content brand’. Pie in the sky or potential winning idea? Have a read and see what you think. Common Barriers to Content As a starting point, … Read more Solve Your Problems with a Content Brand
I’ve been reading some old posts by Seth Godin recently and stumbled across an article about change and how it is a paradox of excitement and fear. In this, he introduces a concept called ‘zooming’. He defines this as meaning … Read more Content Allows You to Comfortably Zoom Out
This is the second of a series of articles about what philosophy can teach us about content strategy. See the first about being a brain in a vat here. Try to imagine being a bat. Okay, maybe if I tell … Read more Content Strategy & Personas: You Can’t Think Like a Bat
This is the first in a series of articles about what philosophy can teach us about content and content strategy. Everyone knows about the concept of ‘the brain in a vat’, whether they realize it or not – either directly … Read more 3 Ways to Create Content As a Brain in a Vat
I was pretty surprised to see that my site had been indexed within its first week of existence – considering I didn’t submit it via the tool, nor did I add it to Google Webmaster Tools (not using the new … Read more How Does Google Find New Domains Nowadays?
I’ve built some websites before. I cut my teeth making some visually horrifying static HTML sites, grafted hard to make them relatively acceptable and then graduated to breaking the WordPress loop on a regular basis. The purpose (term used loosely) … Read more Becoming A First-Hand Publisher